Did you know…?

In a Harvard Business School Study, 2011 and 2016, a One Star Increase in reviews will generate 5%- 9% more revenue in the following year*.

Today, more and more consumers are turning to Facebook, Google & Yelp to learn more about a business, before either walking in the door or doing business with them. Monitoring your reviews has become one of the most important areas to manage when it comes to your online presence, since a over-all poor star rating and drastically affect your business and revenue. Responding to not only positive, but also negative reviews shows your customers and potential customers that you care about them and about your customer service.

Reviews by the numbers

Reviews  88% of consumers read reviews to determine the quality of a local business**

RedCheckmark  72% of consumers say positive reviews make them trust a local business more!**

RedCheckmark  88% of consumers trust online reviews as much as a personal recommendation**

RedCheckmark  73% of consumers will not even consider a local business with less than 3 stars**

* Source: Michael Luca in 2011 and revised in 2016
** Source: BRIGHTLOCAL’s 2011-2014 study of over 2000 consumers (90% in USA & 10% in Canada). Percentages used apply to year 2014.