5 Tips for Improving your SEO

SEO, or search engine optimization, determines how visible your company’s site is online, or in other words, how highly your company’s site or web pages rank in search results on engines such as Google. 91% of US internet users utilize a search engine every month, and the top 5 results of every search receive 75% of the clicks, so maintaining a high SEO and ranking higher in these search results is extremely important to receiving user interaction. Below are five tips for improving your site’s SEO…

 

1. Search Competition

Searching Google for your competitor’s sites is a very effective starting point for improving your own company’s SEO. By searching your company’s industry name or topics or products within your industry will allow for the sites with the highest SEO’s in the industry to load at the top of the Google search. By clicking through these sites and paying attention to keywords throughout competitor’s sites, as well as the overall organization and set up of their sites will allow you to start in effectively developing ideas for your own company’s site and starting off with a relatively high SEO.

2. Develop a Keyword and Create a Meta Description

Your site may have one or more keywords throughout depending on what information will be included in your company’s site. These keywords may be in your site’s menu topics, as well as throughout any writing on your site. Including these keywords in your meta description can be extremely helpful in improving your SEO when your keyword is used in a search.

A meta description is the short paragraph shown underneath your site’s title and url that allows users to read into the site page without actually clicking on it. Your meta description can greatly impact how many people actually click through to your site. It is very important to include commonly used keywords in your meta description as this will improve the SEO, and encourage users to click on your site.

3. Include Off-Page Links on your Site

Your site will include both off-page information, referring to elements that are on someone else’s site, as well as on-page information, referring to elements that are on your site. Statistics show that 75% of SEO is off-page, and 25% is on-page, meaning that your SEO is mostly determined by the other sites used in your site’s information, rather than the information that is on your site directly. Search engines will recognize the link back to off-page sites and consider your site as relating to that off-page site. Therefore, finding sections throughout your site where you can link back to outside sources and websites with higher SEO’s will in turn increase your own company’s SEO. An example of this might be the link I have included in this blog, linking back to another extremely popular business blog.

4. Utilize Social Media Interactions

Including your company’s site link and information on your company’s social media accounts is a great way to get more user interaction on the site, and therefore improve your site’s SEO. Search engines keep track of which sites get the most user traffic, and are therefore more popular, and will show the sites with higher traffic higher up in the search results. Below is an example of how to link back to your site on Instagram and Facebook. Including the site link in your company’s Instagram bio or profile on Facebook and including the site link in social media posts or informing viewers that the link is in the bio in posts.

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5. Perform SEO Maintenance Regularly

Search results are constantly changing, and search engines are constantly changing the factors they use in sorting search results. This means that your site’s SEO is also changing, even without the site itself changing. Keeping track of changes in keyword popularity, changing meta description accordingly, as well as updating links to off-page sites when the information changes, or there are newer, more popular sources to link back to will help you maintain your site’s SEO.

 

Looking to improve your site’s SEO?! Check out our MaxExposure SEO – 10 Keywords and Website Builder – Enhanced products today!!

Sources:

https://blog.hubspot.com/insiders/seo-facts

Content Marketing Mistakes that YOUR Business Could Be Making

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If you don’t focus your energy into creating the right content, your time has been wasted. The three most common marketing mistakes that every business makes are…

  1. Filler content is better than nothing
  2. “If I had more time, my content would be better”
  3. Beautiful content = larger audience & more leads

Here’s why these three points are completely wrong…

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Filler content is better than nothing

Content Marketing

If a majority of the content that you put out is “filler,” than your audience or rather, your customer base will stop looking at your content because “filler content” holds no value. It is better to take more time creating better content than to simply inundate social media with content that has no value.

Source or develop content that provides your audience & customer base with something that they can relate to. Articles that are relevant to your industry but also give your customers interesting information provides value and is a great way to help gain exposure but not inundate your customer with information solely about your business.

Decreased value will lead to decreased interest in your product or service. Some customers in your audience may even begin to associate your product or service with dis-value because your social presence creates an aura of quantity rather than quality.

“If I had more time, my content would be better”

Finding time for social content can be challenging

Taking 10 or 20 minutes out of your day to focus on content creation for your company helps keep your company’s content fresh and new. Taking this time out of your day will also leave you feeling less stressed because you know that you will have time every day to plan or create instead of “half-a&*ing” content at the last minute.

Beautiful content = larger audience & more leads

Beautiful Content

Unless you’re a travel agency or clothing company, beautiful content does not always equate more leads. For example, if you’re a plumber, customers don’t want to see stock images of shiny pipes on your social media (save that for the website). They’d rather see real projects that your company has completed… even if they are the most visually appealing. Showing real projects and or videos of job sites shows the customers what to expect but also how you and your team work.

How to: Sell without Selling on Facebook

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Facebook is much more than just a way of promoting your business and gaining a following, it’s a way of promoting sales and gaining customers. When you think of Facebook advertisements or company posts that are trying to sell a product or service, you might think of it saying something like, “Buy your own today!” or “Click here to purchase!” There are so many other ways to promote the purchase of your product or service other than just asking the customer to buy the product. Here are five aspects that are essential to include in Facebook posts that encourage people to purchase your product or service without having to say, “BUY THIS!”

1. Post a high quality video or picture of the product/service

If you’ve read our recent blog on “How to Increase your Newsfeed Visibility on Facebook,” you already know that posts with visuals, such as images or videos, receive the most engagement from Facebook users. Visuals direct viewers attention to the product and get them interested and engaged in the post immediately with minimal effort. It is important to make sure the visuals are bright and high quality to make the product or service look as aesthetically appealing as possible. The photo or video in the post is what is going to encourage the viewer to look further or read the post if there is word content, and therefore find out more information about the product. This post shows some high quality, creative images of the products they are selling, getting potential customers to stop scrolling when they see an image they like.

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2. Include major benefits of the product/service

This can be either in the photo/video, or in words of your post. Informing viewers of the major benefits of your product or service will allow them to evaluate if the product is something they need or desire. This will determine whether or not they will keep engaging with your Facebook post, and potentially look into purchasing the product. Giving the benefits of the product without making a “buy this!” statement will portray a high quality image for your product and company because it shows you are confident in your product selling itself. This post shows a video of the product being installed easily by a child, and shows the benefits of using the product. This encourages viewers to look further into purchasing the product and clicking on the link if they are interested in the benefits of the product. Screen Shot 2018-05-15 at 11.36.15 AM

3. When price is attractive, voice the price of the product

When price is attractive to your target market, voicing the price of the product in the Facebook post will direct the viewer’s attention towards their purchase decision. Price is directly related to purchase, however it is much more indirect than bluntly telling the viewer to purchase the product. Try to avoid “Only $10.00!” statements which make your product appear cheap rather than price effective. Simply giving the price of the product or service will be enough for the customer to determine whether the price is affordable for them or not. This post states the price of the products rather bluntly, seeing as the products are priced rather low. This interests their target market and directs their attention to price and therefore purchase of the product. Screen Shot 2018-05-15 at 11.48.20 AM

4. Engage the viewer when possible

Engaging the viewer in your Facebook post is all about encouraging them to click on, like, share, or view your post entirely. This can include engaging them by: making them click on the video to actually see it full screen/hear the sound, clicking a button in your post to read more, clicking to access your company website, or simply sharing/liking your post. Most people share or like Facebook posts when the post is not entirely to do with a product or company, but rather a topic of interest to them. For example if you own a bakery and you sell donuts, creating a post on weird flavored donuts you are testing, or just a video on making the donuts will attract the attention of every viewer who likes donuts. This post shows a related image to attract attention, and then simply the name of the blog post title. This encourages customers to not only view the post, but click on the post to read the blog, therefore encouraging engagement with the post. Screen Shot 2018-05-15 at 11.36.22 AM

5. Show enthusiasm about the product

Showing enthusiasm about your product or service will make the viewer enthusiastic about engaging with your Facebook post. The energy of your post is what is going to make Facebook users stop scrolling and actually look at your post. Enthusiasm can be shown through the brightness and color in your pictures/video, or even the font and color of the text in your post. This is what is going to make viewers want to keep clicking through your post and look further into your product. This post shows a video of various pasta dishes (product), but also shows enthusiasm in the title of the post by using all capital letters, exclamation points, and emojis. Screen Shot 2018-05-15 at 11.36.26 AM If you want to improve your selling through Facebook posts, check out some of our Max Exposure products below! Facebook Advertising Level 2 Your Company Video

How To: Convert Customers through Facebook Advertising

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Facebook advertising is a form of passive advertising, meaning that the ads are focused on people that are interested in businesses like yours, but may not be actively looking for your products or services. By following these simple steps, you can turn your Facebook passive ads into active ads and convert your Facebook audience into REAL customers.

1. Determine your Advertising Goals

Facebook ads are designed to attract potential future business customers. The passive audience of a Facebook ad is quite likely to NOT be in the market for your specific product or service when they see your ad because Facebook ads are not geared towards active customers. By constantly having your presence in the feed of a Facebook user, you begin engaging them. At some point when they are looking for a product/service similar to yours, your business will come to mind.

If you’re Facebook advertising goal is to immediately convert your audience into revenue, Facebook advertising is NOT for you.

Facebook advertising IS for you if you are looking to engage the market and create a pool of potential future clients.

2. Create your Lead

An advertisement is supposed to be a magnet for customers. You need to offer them the opportunity to gather value through your product or service. You are a stranger to your potential customer so by offering value before they even become your business partner, they will take your products or services more seriously. Here are a few examples of leads that can magnetize your customers to your company:

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3. Design your Landing Page

After your potential future customer clicks on your ad, they will be brought to a landing page, or an ad homepage. This is the most essential part of  successful Facebook advertising. A simple page with all pertinent information forces your future potential customer to either listen to and continue with your ad or simply ignore it and exit. By making your ad attractive and offering value, your potential future customer won’t be able to resist ignoring it!

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4. Engage

Once you have paid for your Facebook ad and it is being promoted, it is essential to respond to any and all inquiries from the ad immediately. You don’t want your future potential customers to have the time to look for a replacement for your product or service… you want them to use YOUR product or service. By responding to future potential customers with speed, you will show that you are an active, involved company, concerned with it’s reputations and the needs of customers.

If you’re looking to introduce Facebook ads to your business plan but aren’t sure where to start, MaxExposure Business Solutions can help you through the process from start to finish with our Facebook Advertising Package.

How To: Respond to Negative Feedback

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Receiving negative feedback isn’t fun for anyone involved: The unhappy customer has spent their time and resources on a product or service that they aren’t satisfied with, the provider didn’t live up to their expectation and the business’ credibility is hurt. How can you gracefully fix this situation while retaining the unhappy customer? Follow these simple steps to reverse your unhappy customers opinion.

1. Identify the problem & customer’s disposition

The customer is clearly angry in this review because they were kicked out of a restaurant that they frequent. They are also angry because they believe that they were kicked out due to racial bias. The manager and hostess were identified as the “culprits” in this review. Whether this review is 100% honest or not, you must treat it as if it is. The customer ALWAYS comes first. Screen Shot 2018-05-08 at 12.42.53 PM

2. Respond to the customer feedback ASAP

Timing is EVERYTHING. The restaurant who received this review responded to the review weeks later. This makes them appear to have bad time management skills as well as being careless and not concerned with their customer service. The customer is clearly speaking in an angry tone so it is important to respond to all issues in the review with neutral wording. NEVER fight fire with fire, especially in the world of business because credibility is EVERYTHING. Example message: Good Afternoon *insert customer name.* We apologize for the way that you were treated at our restaurant on *insert date here.* We have spoken with our management and hostess staff to ensure that a situation such as this will not occur again. We are an inclusive restaurant that does its best to serve all customers with five star service. We would like to invite you back to *insert restaurant name* to give us another chance and try one of our famous dessert dishes, complimentary. Thank you for your review. Your feedback matters.

3. Determine a remedy

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4. Make sure that it doesn’t happen again

To ensure that this issue does not occur again and future negative reviews can be avoided, speak to staff members about the situation. Get their insights and opinions on what happened and work with them to make sure they have proper training in regards to the conflict. It’s better to be proactive and keep the negative experience from occurring instead of having to do damage control.

How To: Convert Social Media Followers into Customers

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Instagram posts and Facebook ads are the 21st century versions of billboards and newsletter pamphlets. Today’s consumers wants to interact directly with their business providers. Social media, online marketing & how to convert those followers to customers may seem difficult to those who don’t have immense experience with online marketing conversions. However, you don’t need to study the world of social media & conversions to have it help your business, you can follow these six steps to learn how to convert social media followers into real business customers.

1. Choose your platform

Facebook? Instagram? Twitter? Pinterest? LinkedIn? Google Plus? The options are endless and finding your unique social niche is essential in converting followers to customers. In every profile, it is essential that you include your address/phone number/ any relevant contact information, a profile photo and company description. This will make your business easier to search for. For obvious reasons, customers are also more likely to use a business that has more information listed rather than a business that has no information listed.   Social Media Guide: Platforms  

2. Expand your Social Channels

Social media is an ever-growing giant. In June 2017, Facebook had 2 billion monthly users. Currently (April, 2018), Facebook has 2.4 billions users. This user growth can be seen in virtually every single social media platform. By expanding your social channels to multiple social media platforms, you will be appearing in multiple feeds to increased numbers of unique viewers. Diversifying your outreach on social media platforms across as many networks as possible will increase your chances of your followers and viewers becoming customers. twitter-facebook-together-exchange-of-information-147413.jpeg

3. Engage Engage Engage

A page cannot be discovered if there is no activity and if a page is not discoverable, than there is no opportunity to grow your customer base. Follow other local businesses, respond to any comments on your posts and repost photos that your business is tagged in. By creating an online community of local businesses and responding to customers’ inquiries online, your page becomes more discoverable to potential clients in your area.

 4. Provide Value & Information

Instead of over-promoting your business and services, also provide value to your customer base by posting articles and relevant information about your industry. Are you a makeup artist? Write and repost articles and information about new brands and trends. Are you a landscaper? Write and report articles and information about how to keep your lawn and garden looking healthy year round. Your customers and current followers are likely to share this information if they find it valuable. This will spread your business’ name to those who may not have heard of your services or products before.

5.  Offering Testimonials

The most powerful resources to business’ are it’s success stories.  Potential customers want to see visuals of a job well done because it makes them feel more secure when using your services. Using visual testimonials builds your credibility so don’t be afraid to reach out to past customers and ask them for their good word!

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6.  Call to Action

In every single one of your posts, there should be a “call to action,” or a device that helps prompt a sale. Calls to action may include, “contact us for more information” followed by your contact information. Calls to action may also include, “free 7 day trial with no subscription” followed by a link to sign up for a free trial. Another example may include “Show this post to get 5% off of your services.” In all of these examples, potential customers are prompted with the decision to ignore your post or act upon your call to action. social media customers Effective social media marketing provides myriads of opportunities to build and retain your customer base. But does this still sound intimidating? MaxExposure Business Solutions can help you conquer your marketing goals with our Social Page Build package. We help by giving your business one place to stay social. We build your social pages, generate leads, schedule ready-to-publish content, and communicate with your followers all from one place: a tool that makes managing social media simple. Sources: Quick Sprout Hub Spot   

Increasing your Newsfeed Visibility on Facebook

People’s newsfeeds are constantly changing on Facebook. Within minutes, you can refresh your feed and find over 10 new posts on your feed. This is because every second of the day, Facebook’s algorithm is recording and filtering what posts a consumer shows interest in, what posts their friends click on or like, and what new posts are added to pages you follow. Every time your post gets clicked on, liked, or commented on by one of its viewers, Facebook records that engagement, and your posts automatically move up in priority on that person’s feed thus improving your pages visibility.

Essentially, the more a viewer engages with your posts, the higher priority your posts get and therefore the more your posts will show up on their Facebook feed.

So how can you increase your news feed visibility on Facebook? This is as easy as changing the types of posts you post to Facebook.

Posts with images, or “photo posts” are shown to get drastically more viewer engagement than posts without images. Pictures catch the eye of the viewer, causing them to stop scrolling through their feed, read your post, and click on your post, like it, or comment on it.

The four main factors Facebook takes into account when filtering each person’s Facebook feed are: who posted it, when it was posted, interactions with the post, and type of post. Engagement is everything. The more a viewer’s engaged with your posts, (and by sharing it), the more their Facebook friends have engaged with your posts combined with the more your viewers interact with a certain type of post, such as photo posts, the more Facebook feed visibility your posts will receive.

Moving forward with your companies Facebook engagement, the three biggest tips I can give you are…

Always Keep in Mind the Content your Viewers want to see

This can be as simple as looking at your company’s recent posts and seeing which ones got more likes, comments, shares, or click-throughs. The post topics that received more engagement from your viewers are the ones that are going to reach the top of that Facebook news feed and attract even more viewer attention.

Post More Photo Content

As stated before, photo posts do receive significantly more engagement than any other type of post on Facebook. Even if you did not consider including an image with a certain post, it is extremely easy to add images that relate to the topic of your post, it will be worth it for the extra engagement your post will receive!

Manage your Current and Future Engagement Properly

You want to ensure you are keeping track of your viewer engagement on Facebook. Creating your posts and actually posting them to your Facebook feed is just one step in the process of increasing your engagement. You can tell so much about what your viewers want to see and what will increase your engagement just by looking at the comments, likes, shares, and click-throughs after your post has been active for a day or two. You can easily access this data through your Facebook insights dashboard.

Knowing how to manage and keep track of this engagement will allow you to continuously improve and increase your engagement, and news feed visibility every day!

Feel free to check out some of our Facebook services today and get one step closer to increasing your Facebook news feed visibility!

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Facebook Advertising Level 2 Facebook Messenger Chatbot

 

 

 

Transparency: Your Top Priority

This past week I discovered that one of my favorite clothing brands was not animal-friendly. As a vegan, this greatly upset me because my lifestyle is aimed at sustainability and limiting my use of animal products. In my rage, I wrote a well-worded, polite yet also snippy post on one of their social media sites. I was hoping that the company would contact me apologizing for their mistake. When I checked this social media site about an  later hour, I discovered that my post had been removed by the company. This brand not only removed my feedback, but they also destroyed a possible dialogue and refused to give me A+ customer service. They lost my loyalty, my future business and my good opinion of them.

This entire scenario could have completely avoided if this brand was simply… transparent. Transparency is one of the keys to all successful businesses. Transparency creates loyalty and loyalty creates repeated business. In light of this recent scenario, here are a three easy ways that you can build your brand’s reputation in regards to transparency.

Create a medium for customers to contact you directly

By establishing a medium for customers to contact you directly, they can directly ask you any questions or concerns they may have. The last thing you want is for a customer to reach out to third party for an answer regarding your business because it creates opportunities for misunderstandings and loss of business. Sometimes customers do not want to sit on the phone with customer service, and look for other ways to communicate quickly. One of the easiest ways to establish one of these mediums is through a  Facebook Messenger Chatbot or Live Chat. With a chatbot, automated responses are sent to your customer regarding any of their questions while with live chat, the customer chats one on one with a business representative.

Respond to ALL feedback

Not responding to feedback makes it look like your business doesn’t care. Deleting feedback makes it looks like your business has something to hide. Without explanation, it is clear why these are poor decisions. Through quick and polite responses to negative/positive feedback, customers feel like their opinions matter and misunderstandings are avoided. Having a o  Reputation Management system is best way to retain customers and have high ranking customer loyalty.

Allow employees to voice their opinions on products publicly

An employee is the ultimate narrator to a business’ quality because they understand the inner workings of everything that occurs “behind closed doors.” By displaying employee opinions in public places, such as on your companies social media & website, customers are more apt to trust your business because the people that work there, themselves, trust it and have a high opinion of it. Doing this through employee reviews of products, employee videos and testimonials is a great way to encourage more customer trust.

Looking to improve brand loyalty, transparency and reputation all while gaining and retaining customers? Not sure how? Contact us today!

Perfecting your company’s Instagram Bio

An Instagram bio is the header underneath you account name that defines the purpose of your page.

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A well-crafted Instagram bio should convey the following points:

 

  1. Explain what services or products your business offers
  2. Communicate how a potential customer can contact you

 

In the above example, the business has set up their page as a “business page.” They have defined that they are an “American Restaurant” and that their mission is to have food that “tastes good, feels good and does good.” The have also attached their delivery website from which you can purchase their products.

 

Instagram has two settings, a “business page” and a “personal page.” The business pages are connected to Facebook pages while personal pages are just private accounts not connected to any products or services. The left profile is an example of a business page, dubbed “fast food restaurant” while the right profile is a personal page with no affiliation to any products or services.

However, the one thing that separates this “well-crafted” Instagram bio from a “superbly-crafted” Instagram bio is a call to action. A simple call to action can create an incentive to purchase a company’s products or services. This company could have offered a 10% off coupon if they ordered food from their phone. Below, find an example of a “superbly-crafted” Instagram bio with an explanation of services, means of contact and call  to action.

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Oh and PS. don’t be afraid to throw a pun or some humor into your bio (as long as you keep it appropriate!) This is a great way to attract customers because it makes your company seem a little more “human.”
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All screenshots were sourced from Instagram.

 

The Ultimate Guide to getting your Instagram page on the Explore tab

Instagram is a numbers game with thousands of algorithms that collect data fromits users. Some of the data that they collect includes: time spent looking at a post, time spent scrolling through comments, which genre of posts you like the most and key words used when commenting.

The Explore tab is a feature on Instagram that features images and videos that a user would find relevant to their interests. Here is an example of what an Instagram Explore tab may look like from a cellular device:

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Ever noticed how your Explore page always has content very relevant to your interests? This is because Instagram plugs your data (the information they collect on) into their various algorithms to determine what content should be featured on your Explore page. Therefore, every users Explore tab is tailored to their specific interests.

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The Explore tab on Instagram is the ONLY way to be discovered by new audiences without them directly searching and finding your page.

Not many people use Instagram for the sole purpose of discovering new services and products. Appearing on the Explore tab is essential for your business because it can help you reach a new demographic of customers. So how can you “hack” the Instagram algorithm to make your page appear on the Explore tab? It’s easy and if you follow these steps, you’ll essentially be receiving “free” advertising from Instagram.

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Our Instagram Services can also help you complete these steps in an effective and efficient manner as well as post to your Instagram at times with heightened traffic in order to receive more visitors to your page. These services help to boost your page to the Explore tab and be discovered by new, potential customers.

Create Content Focused on Your Target Markets

Your target audience is anyone who may be interested in your product or service. By crafting content that is specific to your audiences, your page will automatically be more likely to show up on their Explore tab because it is related to their Instagram activity and interests. Ideally, your number of unique visitors to your page will increase due to improved conversion rates.

Post on Instagram at Optimal Times for Heightened Traffic

Due to the natural flow in people’s lives, Instagram tends to have heightened activity on their app at certain times of the day. A number of studies conducted by Facebook (the owner of Instagram), Google, Forbes, Elle&Co and Later have determined the following:

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Focus on Interactive Instagram Captions

The Instagram algorithm rewards pages with high levels of follower activity. You can increase your activity levels by posing questions in your post for followers to respond to. Below is posted a stellar example of an interactive post!

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Tag, Tag, Tag!

If your post relates to any other page that has an Instagram, it’s extremely important to tag them! When you tag a relevant page in your post, that post will be more likely to appear on their followers Explore tabs. Additionally, if a customer tags your business in a photo, it’s usually a good idea to repost their photo (giving them credit) because it increases the probability that followers in their network will see your page in the Explore tab. Below, find an example of a post where another relevant page is tagged.

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Use & Abuse Hashtags

Hashtags are essential to reaching new audiences on Instagram because they serve as a label to make it easier to search and discover content that Instagram users find relevant. Your business can use hashtags to reach your target audience and to help Instagram users filter information to find your page.

As important as using hashtags is, it is equally important to choose hashtags that are relevant to your content. 7 well-thought-out hashtags that are industry or content related can increase traffic to your page and therefore help you reach the Explore tab. To support this claim, a study by Social Fresh discovered that using 7 effective hashtags increased a posts engagement by almost 25%. Below, you can find a post with some examples of effective hashtags. 

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Sources:

This post features Instagram posts that were publicly posted online. The name of the account posting and any comments by users have been blacked-out to ensure privacy of the company.