This past fall Instagram came out with a cool new feature to add to your Instagram Story. Along with the many fun stickers you can place on a picture or video, Instagram also lets you have the option to add a poll sticker. I’ve mostly seen this sticker used on personal profiles to ask followers “which ice cream flavor should I get”, but businesses can also take advantage of the poll feature to help gage a better read on the audience they are reaching.
What is the hype over Instagram Polls?
Instagram polls are strictly available on the Instagram app when you make an Instagram story. They encourage followers to be more interactive and can provide important feedback no matter what the question is. This direct feedback can help you learn specific things about your audience and can even assist in making future decisions.
How does it work?
Setting up a poll on Instagram is extremely easy and quick.
- First, you take a video or picture of something you would like to put onto your story.
- Once you are happy with your photo or video footage, you can tap the sticker button on the top of the screen (Photo 1, Above) and add any text, drawings or stickers, including the “Poll” sticker. (Photo 2, Above)
- Now you can type any question you’d like and edit the two different choices to vote on. You are unfortunately limited to only two choices but you have up to 26 characters per choice box to craft some witty answers. (Photo 3, Above)
- Once you have finished writing your question and answers you can drag the poll anywhere on the picture and resize it however you’d like, just like any other sticker.
- Then all you have to do is post it and wait for the results!
To look at your results simply tap the viewers listed at the bottom of the story and then swipe up to see the post analytics. The poll will be available for 24 hours along with your story so make sure you set a timer right before it expires so you can see all of the responses.
How can businesses take advantage of Instagram Polls?
Gain audience insight and feedback
Although these polls do not provide the most in depth consumer analytics, they definitely can shed some light on important topics that you want to get a general consensus on. You also get the answers quickly (within 24 hours). About to i ntroduce a new product? Ask your followers which color they would prefer, or ask which feature from an old product they would change. You won’t know unless you ask!
Ask the right kinds of questions
To gain the best results, make sure your questions on the poll are clear and not biased towards one answer. The best kinds of questions to ask are “yes or no” questions, and “this or that” questions.
Check out how engaged your followers are
This feature is also a great way to see how engaged your followers actually are on social media. If you have 300 followers, but only 100 of them are watching your story and voting, then maybe you need to switch up your content or find a way to appeal to the other followers who might not be as engaged.
Grow your mailing list
Another way to utilize this sticker is by adding people to your mailing list and seeing how many people are interested in learning more about your company. Try positing a Yes or No poll asking “Would you like to receive emails to learn more about our business?” For the people who vote yes, you can then direct message them on Instagram asking for their email.
Polls can help plan events
Polls work great for any event that you may be having including a major sale or an opening party for a new store location. Add some hype to the upcoming event by asking if people will attend or not. Clicking “yes” might give them a sense of accomplishment and clicking “no” might make them feel like they are missing an awesome event. Let your followers help plan your event by asking simple choices like color theme or what flavor cake to have at the event. When the event is over you can post a poll that gages feedback to make the next one even better.
Make it fun and personal
Your polls do not always have to be strictly business related. Adding polls every now and then that show a more personal and fun side of your business can make your audience feel like they have a sneak peek behind the scenes, which can strengthen your relationship. Ask them “Who in the office wore it better” or “Which team in the super bowl are you routing for”.
It is important to make sure your customers feel like they have a voice that gets heard. These Instagram polls are the perfect way to get to know your consumers and help improve future choices by incorporating their feedback.