Creating a Company Personality using Social Media

Social Media is a great way to reach consumers and inform them of new sales, products, and company involvement in the community. This day and age, it is extremely important to the success of your company that you are active and involved in social media. Social media allows for easy communication between company and consumer.

Consumers contact companies with complaints or comments and questions on products and so on, and the companies can directly respond to their concerns, improving their customer service. Responding to consumer comments and complaints on social media allows the customer to feel heard and valued by the company.

Some companies have also used social media to create personalities for their company, mostly through Twitter and Facebook. This has allowed not only for more contact between consumer and company but has also provided customer entertainment and has increased the social media following of many companies today. Wendys for example, has famous Twitter “roasts” where they respond to customers’ tweets with funny responses which gains them a lot of social media attention.

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After posting their responses to customers, a lot of people retweet or favorite their tweets, expanding their Twitter network and encouraging more consumers to follow their Twitter because their Tweets are entertaining.

The reason why Wendy’s Twitter roasts has gained so much consumer attention is because they have an awareness of what people use their social media platforms for. Twitter for example is mainly used for comedic entertainment or political opinions and comments. Seeing as it is not a good idea to share a company’s political stance as it may cause a loss of consumer support and create backlash, comedic entertainment is a great way to connect with consumers.

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Most funny company tweets are responses to customer complaints and questions. Turning customer complaints, which could potentially give the company a bad reputation, into something funny and entertaining for their followers actually gives the company positive attention in the end.

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Tips for Joining the Trend

If you think your company would benefit from posting these comical tweets to its consumers, it is important that the company abide by these tips, especially if the company does not already have a reputation for posting funny tweets. You want your consumers to actually find your tweets funny and insure that you do not offend people with risky humor.

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To get a head-start on your funny tweeting, your company could create a false consumer account to tweet back at. This avoids risking offending an actual consumer seeing as they may think your company is not taking them seriously or making fun of them. Once you get a couple funny tweets out, consumers will recognize the trend and start coming up with tweets for your company to respond to.

Once you start responding to real consumer’s tweets, evaluate and think through the possible interpretation of your tweets prior to posting them. Having multiple people within your company look at your tweets prior to posting them and getting their opinion on them is a good way to double check and insure minimal backlash and maximum humor.

Creating a Personality

Creating a personality for your company and connecting with consumers on a more personal level will allow them to trust you and support you on a business level. Maintaining easy, efficient online communication with consumers is a great way to improve your customer service and show your customers how valued they are by your company.

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Utilizing your company’s social media account not only for traditional customer service communication but finding innovative ways to provide customers with entertaining social media posts will not only build more positive relationships with you current consumer following, but will grow your consumer following on social media as well.

Every company is different and contains different types of consumers, challenge your company to not only maintain constant involvement on social media, but innovate how you use your social media. By focusing not only on responding to and communicating with your current customers, but attracting new customer attention on social media, your company will maximize the success of its social media involvement and improve its communication with current and future consumers.
Source: https://www.buzzfeed.com/christinajhuynh/15-times-wendys-twitter-was-more-shameless-than-y-2tfa4?utm_term=.ugAMyD12a#.rgmwjgD2v 

Mastering the Perfect Selfie

Of all the social media trends out there, selfies has proved to be one of the most long-lasting trends of our time. The first selfie ever was believed to have been taken in October of 1839 by a man named Cornelius.

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This “selfie” is clearly very different from the selfies we see today on social media. Selfies today are taken much closer to the face, and, at least in my case, require a generous amount of makeup to be applied prior. Getting that perfect selfie can be much more difficult than it seems, so I have included several steps that are essential to mastering “selfie-taking.

Find a good background

Finding a good background can be pretty difficult. I always try to stand or sit against a white or nude wall. Using a plain wall brings more attention to you in the selfie and makes your picture look cleaner and more put together. Finding a plain background that also offers some natural light is even better. Natural light brightens your face and makes the picture appear clearer and less grainy.

Decide if you are taking a group selfie or individual selfie

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If you are taking a group selfie versus an individual selfie, how you actually take the picture is going to be different. In taking a group selfie, depending on how many people are in the selfie, you have to decide who is going to take the picture to get the best angle. For three people, the person in the middle should take the picture so everyone’s face is equally shown in the picture. For more than three people, a person on either end should take the picture by extending their arm and angling the camera so everyone is included in the shot. 

Get the perfect angle

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This definitely takes multiple tries. You need to test what angle makes your face look best which differs for everyone. Make sure you get your entire face in the picture, and take the picture from farther away from your face than you want it. You can always zoom in, but you can’t zoom out of the picture. Sometimes when posting on Instagram or Facebook the app may crop the picture weird so you want to make sure your entire face is still in the picture once it’s cropped.

Important tips

When taking your selfie, try to keep your chin parallel with the ground so you appear in your natural state and not stretching your neck upward or tilting your head downward.

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If you are taking group selfies, make sure everyone is close enough to one another so everyone is included in the picture and there are no awkward gaps in between people.

Lastly and most importantly, have fun with it and take a selfie that makes you feel good!! Be sure to post your selfie on your favorite social media site for the world to see!

Happy Selfie-ing!!  

Source: https://www.huffingtonpost.com/2013/12/05/worlds-first-selfie-1839-robert-cornelius_n_4392804.html

The Quest for the Perfect Family Photo

There are a lot of traditions that come with the holidays; opening Christmas Eve gifts, smashing the Peppermint Pig, Secret Santa, and baking Christmas cookies for Santa. Of all the holiday traditions, taking a decent family picture has definitely proved to be the most difficult one. Every year my mom tries to get a good picture of my brothers, my sister, and me for the Christmas card. If we don’t get a good picture on Thanksgiving, we take one on Christmas instead and our “Merry Christmas!” card turns into a “Happy New Years!” card. So for those of you who struggle with getting the perfect family picture during the holidays, here are steps you can follow:

How to Take the Perfect Family Picture During the Holidays

Use the highest quality camera you have

This doesn’t mean you have to have one of those big digital cameras. Your highest quality camera could even just be on the iPhone 7. With all your relatives over you’ll have plenty of cameras to choose from, and the higher quality the camera the better the picture will look on a Christmas card!

Make sure everyone’s outfits are coordinated (somewhat)

My siblings and I always try to wear red and green for Christmas but if we don’t match colors, just making sure everyone’s outfits look good next to each other will make your pictures look better. Try to avoid wearing graphic shirts or sweaters as this will take away from the picture itself. Solid color sweaters or button down shirts for guys always looks good. Flannels are also a good way to go, but avoid overdoing it; if you have four people in the picture, two people at most can wear flannels.

Find the perfect background

Finding the perfect background can seem pretty difficult depending on what backgrounds your house has to offer. By using the right angles and cropping your pictures, you can make a mediocre background look 10 times better. Fireplaces, couches, in front of the Christmas tree, or even on the front steps of your house can provide good backgrounds for your picture. Whichever background you choose, just make sure to get rid of any clutter that might appear in the background, or crop out the clutter after taking the picture. If you can’t seem to find a good background, make your own background! Hang snowflake cutouts, or hang a sheet over a wall to make a solid color background. Get creative!

Develop a pose for the picture

Depending on how many people are in the picture, getting a pose that gets everyone in the picture can get pretty difficult. Play around with it! It helps to have someone stand in front of everyone and shift people around depending on height, age, and so on. You want the picture to be as symmetrical as you can so balancing each side out with tall and short people is essential to getting that perfect picture.

Have fun with it!!!

The most important part of course is to have fun with your picture-taking! If you still have young kids in the family a photobooth can be a great idea to have some fun and encourage picture-taking. Print some holiday pictures and sayings and glue them to popsicle sticks and have people hold them up in the pictures. This makes picture-taking fun and you can get some cute pictures out of it too!

Check your picture on a computer

This might be the most important part, especially if you are planning on putting your pictures on a holiday card. Always check your pictures on a bigger screen such as a computer. My sister and I are especially picky about our pictures and almost always disagree on the best picture. Checking your picture on a computer immediately after picture-taking allows everyone to make sure they like it, and allows you to retake the picture if needed and still have good lighting. My family had a bit of a mishap with our picture this Thanksgiving because we didn’t check the picture on a computer until nighttime. We attempted to retake it but at this point the daylight was gone and the picture came out terrible, so it’s looking like this year we will be sending out a New Years card.

Use editing apps if needed to fix lighting, flaws, etc.

There may be small things you want to get rid of in the picture, acne, red eye, or maybe even a stain on your clothes.These things can be easily edited out of the picture. If you’re an adult and don’t have those editing apps on your phone, I would suggest handing your picture over to one of the kids and having them edit out anything you need. I personally use “YouCam Makeup” to edit any flaws in our pictures. This app can be downloaded in the Apple AppStore and I guarantee it will get rid of any flaws your picture has.

Once all the finishing touches are in your picture is ready to be sent out to all the relatives!! I guarantee if you follow these 7 steps your holiday card will surpass all others this year! Hopefully this will ease the stress of getting that perfect holiday picture this year.

Finally, be sure to post the family pictures to your social media, to share with your friends and family alike!

Holiday Traditions

One of my favorite traditions around the holidays is smashing the peppermint pig after Christmas dinner. For those of you unfamiliar with the peppermint pig, it’s pretty straightforward; the peppermint pig is a pig made of pink peppermint that comes in a little red velvet bag and a small hammer to smash it with. Everyone gets a piece of the peppermint pig in hopes of receiving good fortune the next year. The peppermint pig can be purchased on Amazon through this link if you would like to share in the tradition this holiday season!

For those of you who are not big peppermint fans, here’s a delicious sangria recipe you can make this holiday! (another personal favorite of our holiday traditions). I hope you have a wonderful time indulging in all of your holiday traditions this year, and maybe even make some new holiday traditions!

Happy Holidays!

How do you Connect?

Lets Connect!

There are currently over 2.46 billion people that use some kind of social media platform, and of that 2.46 billion, over 2.06 billion use Facebook, 700 million use Instagram, 328 million use Twitter, and 255 million use SnapChat as of 2017*. Most people do not use all four of these social media platforms, so how do people choose which social media platforms they want to use? In an attempt to formulate an answer to this question, I looked at my family’s current social media usage.

My parents, who are both 53 years old, are hardly involved in social media at all. My dad had a Facebook for about four months that he made solely for the purpose of stalking my sister and I to make sure we weren’t posting anything inappropriate or talking to any ‘sketchy’ boys online (we still don’t bring our boyfriends home to this day). His Facebook only lasted four months on account of the fact that we refused to friend him back. My mom on the other hand, just got a Facebook three months ago because she claimed she was feeling “out of the loop.” Just last week I taught her how to write a post AND include an image so she’s making some definite progress.

My mom does have a SnapChat I made for her that she never uses because all she can manage to learn how to do on it is take the picture. She does not understand filters, nor how to add text to the image. When I first downloaded it for her I would snapchat her and all I would get back was a blurry selfie and no caption. She’s the kind of mom who still turns her iPhone sideways to text so I suppose trying to teach her how to use SnapChat may have been expecting a bit too much from her.

My two older brothers, 24 and 27 years old, mainly use Facebook and SnapChat. One of my brothers hardly ever posts on Facebook, and the other one only posts pictures to his albums. My little sister, 17, uses Facebook, Instagram, SnapChat, and Twitter. She’s pretty active on all of these platforms. If I had a penny for every time my dad has told her to put her phone down in the last three years I could buy Snapchat.

Youth culture. Four young people sitting close to each other and looking at their gadgets


I on the other hand, use Facebook, Instagram, and SnapChat, but currently do not, nor have I ever  used Twitter. Although I don’t use Twitter, I have had a Twitter since freshman year of high school that I was never actually active on. I didn’t know it even existed until one of my college friends showed me an empty profile with just my name and a profile picture of me from high school. After finding it I was encouraged by another friend to start it up again and actually use the account. She wanted me to use it so she could send me memes. For those of you who don’t know what a “meme” is, I have included the Urban Dictionary definition below:

Meme: It’s not a word, it’s a lifestyle.**

Although I am personally a huge fan of this definition, it is not very telling so here is a more descriptive definition:

Meme: An image, video, or set of of text that becomes popular and spreads   rapidly via the Internet.**

Anyways, although many people have shown me funny memes from Twitter, I can find funny memes on both Facebook and Instagram so I didn’t have much motivation to go on Twitter for memes too. Needless to say I used my account again for two days before forgetting about it again.

Are you a Mac & a PC?

So maybe this is the answer to our question: why do we use certain social media platforms and not others? Brings me back to the Apple commercials from 2007, are you a Mac or PC? Why do I like going on Instagram, Facebook, and SnapChat, but can’t bring myself to go on Twitter? It’s as simple as what you desire to get out of social media. For example I use Instagram because Instagram has gone from just posting pictures of people and places, to posting artsy and creative images using filters and photo editing apps. I also like using it for following my favorite celebrities and even looking at new clothes stores are selling, or food options at restaurants. I follow celebrities and clothing brands I like on Instagram and get ideas for shopping and even just for creative pictures I want to post of myself on my account.

Facebook I use for an entirely different purpose. I hardly ever actually post to Facebook unless I’m sharing a cute video of a puppy, a funny Ellen clip, or posting pictures to an album. I could, and have, spent over an hour on end just scrolling through Facebook watching X Factor auditions, funny videos of babies falling over, or Jimmy Fallon interview clips. Aside from entertainment from videos and memes, I also use Facebook to read news, get information on local businesses, as well as view posts from my friends on what they are currently up to. And of course the occasional upload of a new quality selfie for my profile picture is always fun too.

SnapChat is probably the platform I use most throughout the day. This is because it’s the easiest and fastest way to keep in touch with people. If I want to know what someone’s up to, or tell someone what I’m up to without texting or calling, I can simply snap them. Facebook or Instagram would require me to direct message them, which at that point, it would make more sense to just text them. In this way, SnapChat has almost become a replacement for texting, aside from urgent messages that I need a quick response to.

The Star of Snapchat

When I’m home my mom is basically the star of my SnapChat. Even friends she has never met before know her personality very well (probably too well) and refer to her as “Wendy.” My mom definitely does not enjoy my constant videos and pictures of her, but she has built up a bit of a fan group for herself over the years so she really shouldn’t complain. I think I use SnapChat the most because it requires the least amount of effort to interact on it as it just is a picture and a caption. Going on Instagram means I have to scroll through posts, and like all of my friends posts, and attempt to stop long enough to actually read the captions. Facebook is sometimes not too entertaining depending on what’s trending, but it is now where I go to find out information on local businesses as I depend on it to show me reviews, basic information and more!

I suppose there are a lot of variables that determine which social media platforms we use such as our interests and what social media platforms our friends use. Regardless of what social media platforms we choose to use, social media as a whole has become a major aspect of people’s lives today.

Sites Sourced:

*https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

**https://www.urbandictionary.com/define.php?term=meme

The Do’s & Don’ts of the Hashtag

Each social media platform has its unique purposes and vary in terms of consumer usage, but they all share one common aspect that helps brand awareness and key searching.  Facebook, Instagram, Twitter, Google & Linkedin, all share the use of the hashtag to help connect users to products or followers to other followers with like interests.

For those who are not familiar with hashtags, a “hashtag” is the number symbol “#” followed by a phrase or single word. When you post an image (on instagram), or written post on social media (on Facebook or Twitter), you can follow or caption the post with a “#” followed by something relevant to the post’s content.

In evaluating how the use of hashtags can help your business, hashtags are a super easy and efficient way to grow your company’s network on social media platforms. Although “hashtagging” itself is not very complex, there are many ways people can use hashtags to connect with new businesses or people on social media.

For example if you are a restaurant owner posting a picture of a new menu item on Instagram, you can follow the caption with “#yum #foodie #newmenu” and so on. This connects your post with every other post on that social media platform that used the same hashtag. If a user is looking at a post from another restaurant, or even just a post from a friend, they can click on the hashtag and your post will show up on their screen. If they simply search “#yum” in the search bar on Instagram, Facebook or Twitter the same thing will occur and your post will again reach their screen.

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Even when a user is not familiar with your company and is not directly searching for your business’ social media account, the hashtag greatly increases their ability to find your company’s account, increasing the size of your company’s network and online following.

Hashtags are also extremely helpful to your business even if it is not your business that is posting the hashtag. If you own a clothing or home furniture store and one of your customers posts a picture on social media of a product they purchased from you with “#lovethis #yourcompanyname,” their followers can then search for your company with the name provided in the hashtag. Even without necessarily clicking on the hashtag, it can still indirectly lead potential followers to your company’s social media account.

Hashtags are relatively straightforward, however there are many things that can go wrong with hashtags.To be sure you maximize the effectiveness and success of the hashtags in your company’s posts, it is important to always perform the three tasks below when posting hashtags.

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Find What’s Trending

Although you can add as many hashtags as you wish to your company’s social media posts, it can also be extremely helpful to research what specific hashtags are trending each day. If “#love” is trending today, as long as you find it somewhat relevant to your company’s post, you should include it. If the hashtag is trending, more people are searching for it on social media platforms and therefore your post is likely to be viewed by more users.

Research your Hashtags

Just like with anything else your company posts on social media, always be sure what you are posting cannot be found offensive to consumers. Although the word or phrase you are posting may mean one thing to you and your company, it could mean something entirely different in context to social media trends. If you are unsure of a certain word or phrase you wish to include in a hashtag on your post, it can be extremely helpful to search the hashtag first and see what other posts have used the hashtag. This is very effective in helping avoid any scrutiny or offense taken by your company’s social media posts.

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Manage how much you Hashtag

Although you can potentially post as many hashtags as you wish, it is important you learn how to manage your hashtagging and not overcrowd your post. Including too many hashtags in one post can take away from the meaning and purpose of the post itself, as well as cause consumers to think your company is trying too hard to gain followers. I would recommend including anywhere from 1-3 hashtags, 4 hashtags at most, to insure you maintain a high quality image for your company’s social media. It is also important to list your hashtags from top trending to least trending so more users will be familiar with the first hashtag they see.

When used correctly, hashtags have proved extremely effective with the expansion of social media today, in expanding every user’s network. Hashtags allow users to reach businesses and people they otherwise never would have encountered. Hashtags are extremely simple to implement in social media posts, and yet very effective in reaching your company’s large audience.

With the billions of users on social media platforms today, it can seem near impossible to reach a large majority of your potential consumers, but hashtags are making that possible, enabling companies and people everywhere to maximize their outreach to the larger population.

5 Ways to Improve your Company’s Image

Although social media is extremely important in expanding your company’s network and maximizing profits, social media is also essential in building and promoting a good company image. Below are five ways in which your company can use social media to improve its image.

Share posts about company involvement in the community

Whether your company is donating proceeds to a charity, participating in a food drive, or simply showing support for a local sports team, it is extremely beneficial to the company’s image to post about these events on social media. Customers like to see that the company they are purchasing from are not only focused on their own profits, but on supporting other companies and foundations within the community. In seeing that your company is engaging in its community, customers will be more inclined to continue purchasing from you and support not only your products, but your company as a whole.

Social Media & Company Image

Share posts from customers’ social media accounts

Many people on social media will “tag” companies on Instagram, Facebook, or Twitter when they are using that company’s product or service. Viewing who has posted pictures with your company’s products and reposting these images to the company’s own social media accounts makes the customer feel important and noticed by the company. Other customers will also appreciate this recognition and acknowledge that your company does care about its customer’s satisfaction with their products and services.

Comment and like customers’ posts

Even when you do not repost a customer’s picture, it is important your company’s social media account at least likes and comments on the picture. This again makes the customer feel important and noticed which encourages them to post with your product more often! By posting more often, it promotes your product or service to their followers and encourages them to purchase from you, as well as offering more pictures and product reviews for other customers to see. Commenting and liking customers’ social media posts will increase tagged posts from customers, therefore improving your products’ quality image and your overall company image. 

Comment on your customers posts!

Share posts about employees’ backgrounds

Every employee comes from a different background and has grown up with different experiences. Showing customers your employees’ experiences is extremely important in promoting a good company image. By showing employees’ backgrounds and experiences, customers can build an image of your company and understand the values and ideals the people within your company hold. Sharing posts about employees’ backgrounds also allows customers to trust the quality of your company’s products or services because it shows customers the qualifications each employee has. For example if a chef at a restaurant has previously worked with the health department, customers may be more inclined to trust that restaurant’s food quality and safety procedures.

Include high quality images

Use high quality images

Although this may seem obvious, it is extremely important that your company consistently maintains high quality images in its social media posts. In considering pictures of employees or customers to post on your social media account, or just your company’s images in general, the quality of the image needs to be factored in. If your company posts high quality images on social media, customers will associate the high quality images with high quality products and services. This will also increase the number of people following your company’s account as well as how many likes each post receives. 

When all of these seems too overwhelming, be sure to contact us to receive your FREE Social Media Analysis™ to see how we can help increase your social media!