Instagram is a numbers game with thousands of algorithms that collect data fromits users. Some of the data that they collect includes: time spent looking at a post, time spent scrolling through comments, which genre of posts you like the most and key words used when commenting.
The Explore tab is a feature on Instagram that features images and videos that a user would find relevant to their interests. Here is an example of what an Instagram Explore tab may look like from a cellular device:
Ever noticed how your Explore page always has content very relevant to your interests? This is because Instagram plugs your data (the information they collect on) into their various algorithms to determine what content should be featured on your Explore page. Therefore, every users Explore tab is tailored to their specific interests.
The Explore tab on Instagram is the ONLY way to be discovered by new audiences without them directly searching and finding your page.
Not many people use Instagram for the sole purpose of discovering new services and products. Appearing on the Explore tab is essential for your business because it can help you reach a new demographic of customers. So how can you “hack” the Instagram algorithm to make your page appear on the Explore tab? It’s easy and if you follow these steps, you’ll essentially be receiving “free” advertising from Instagram.
Our Instagram Services can also help you complete these steps in an effective and efficient manner as well as post to your Instagram at times with heightened traffic in order to receive more visitors to your page. These services help to boost your page to the Explore tab and be discovered by new, potential customers.
Create Content Focused on Your Target Markets
Your target audience is anyone who may be interested in your product or service. By crafting content that is specific to your audiences, your page will automatically be more likely to show up on their Explore tab because it is related to their Instagram activity and interests. Ideally, your number of unique visitors to your page will increase due to improved conversion rates.
Post on Instagram at Optimal Times for Heightened Traffic
Due to the natural flow in people’s lives, Instagram tends to have heightened activity on their app at certain times of the day. A number of studies conducted by Facebook (the owner of Instagram), Google, Forbes, Elle&Co and Later have determined the following:
Focus on Interactive Instagram Captions
The Instagram algorithm rewards pages with high levels of follower activity. You can increase your activity levels by posing questions in your post for followers to respond to. Below is posted a stellar example of an interactive post!
Tag, Tag, Tag!
If your post relates to any other page that has an Instagram, it’s extremely important to tag them! When you tag a relevant page in your post, that post will be more likely to appear on their followers Explore tabs. Additionally, if a customer tags your business in a photo, it’s usually a good idea to repost their photo (giving them credit) because it increases the probability that followers in their network will see your page in the Explore tab. Below, find an example of a post where another relevant page is tagged.
Use & Abuse Hashtags
Hashtags are essential to reaching new audiences on Instagram because they serve as a label to make it easier to search and discover content that Instagram users find relevant. Your business can use hashtags to reach your target audience and to help Instagram users filter information to find your page.
As important as using hashtags is, it is equally important to choose hashtags that are relevant to your content. 7 well-thought-out hashtags that are industry or content related can increase traffic to your page and therefore help you reach the Explore tab. To support this claim, a study by Social Fresh discovered that using 7 effective hashtags increased a posts engagement by almost 25%. Below, you can find a post with some examples of effective hashtags.
- The importance of Instagram Tagging
- Do Instagram Hashtags Really lead to more Engagement?
- Why are #Hashtags so Darn Important?
This post features Instagram posts that were publicly posted online. The name of the account posting and any comments by users have been blacked-out to ensure privacy of the company.