We’ve all visited company websites to learn more about them, but felt frustrated because the information provided is either too dense or too difficult to find. One thing a business can do to avoid this from happening is by providing their customers with a company video. Video is much more powerful than spoken or written word as people are more likely to absorb information when it is visually presented to them. Through the use of a professionally made video, a company can portray themselves in a positive light which will attract new customers and keep the old ones coming back for more.
A study done a few years ago showed that Americans watched 21 billion videos online in one year, and 79 percent of people with an online presence frequently watch videos. This proves that today, more than ever before, it is crucial to utilize this feature to reach a large audience. These videos do not only have to show up on a company’s website. They can be posted on several different social media platforms including Facebook, Instagram, and YouTube.
People today want information, but they want it fast. What better way to do this than through a video? Below are five of the most important reasons why every business should have a company video…
1. It gives your company a face
Providing customers with a video about your company is a great way to create an image or help build onto the one you already have. Customers will gain trust and be more loyal if they can visually see what your company is all about and have a tangible experience. The video itself should include the core values and mission to quickly and effectively get your message across.
2. It shows your customers you’re the real deal
Having a video not only provides your customers with quick and relevant information but it also reflects on the legitimacy of the company. When I see that a company website has a video, I automatically categorize them as a business that takes their work seriously and has the resources to market their company effectively. High quality videos show that your company is up-to-date and relevant, allowing customers to trust the quality of your product or service.
3. It helps give a personal touch
Connecting to your customers and making them feel like they are valued is one way your company can separate themselves from other businesses, and a video can help you do that. A video helps create a bond with your viewers by being personal and authentic. By including actual staff or workers from the business, it not only shows the company’s personality but allows customers to put a face to the organization itself.
4. It can set you apart from your competition
Not only will having a high quality video show your customers you are serious and committed to what you do, but it will also set you apart from the competition. Many other companies, especially direct competitors, may not have gone the extra mile to make a video, and believe me your customers will notice the difference and appreciate the time and effort that went into it. Not only will this video set you apart but it will also help you to be remembered
5. It helps to actively engage customers
There are two types of ways people can be engaged, passively or actively. Passive engagement is when someone is looking over something but not really absorbing the information. This could be when they are reading the long “About Us” section on a website. Actively engaged people are absorbing information by taking part in some kind of action or visual stimulation. People learn and remember information better if they are actively engaged, and this active engagement can be accomplished through the use of company videos.
At MaxExposure Social Media we offer a service that can make a company video for your business. The BetterVideo solution combines client provided or stock imagery, royalty-free music, professionally written script and recorded voice-over to create an informative and visually captivating 60-second video. If you are interested in this or would like to learn more about this service feel free to visit our website, www.maxexposuresocialmedia.com, or contact us!